How the internet captures Scottish football at its crazy

Chris Sutton has become a favourite among fans. except maybe not this Aberdeen oneGet updates directly to your moncler saldi outlet inboxSubscribeSee our privacy noticeThank you for subscribing!Could not subscribe, try again laterInvalid EmailI think we can all agree the internet has been a piumini moncler outlet good thing.Yes, it’s facilitated the rise of fake news bampots piumini moncler saldi determined to turn the moncler outlet trebaseleghe world into a toxic hellscape, reduced political discourse to a series of offensive slurs and Steve Carell gifs while obliterating the concept of nuance and allowed giant corporations to harvest our bank details under the pretence of “bringing people closer together”.Still, there was that video of piumini moncler uomo that mum shouting “DisGUSTen!” at her daughters for not flushing the toilet, so, you know, swings and roundabouts.One positive development the internet has been responsible for is the light shone on obscure, niche communities that had previously remained under the radar.Examples include grown men who enjoy dressing up as Pokemon characters, prominent journalists moncler bambino saldi reporting on celebrity deaths who moncler donna believe Limmy’s “X was surprisingly down to earth and VERY funny” tweets are genuine tributes and the Scottish Professional Football League.In the moncler outlet time before “going viral” was considered a good thing, Scottish football’s moncler uomo unique charms were largely hidden from the rest of the world. Walter Smith’s infamous off air showdown with moncler outlet serravalle Chick Young (sample line: “You cannae say Brian Laudrup cannae fn’ play in Europe. F’s sake) occurred 11 years before YouTube existed, and so outlet moncler its magic was only known to a minority within Scottish football.Had it occurred today, the footage would instantly be seized upon by every bets and bantz account on this doomed island of ours and beyond. If, by the way, useful content https://www.moncleroutlet-i.org moncler outlet you’ve no idea what I’m talking about, put down this newspaper and Google Walter Smith v Chick Young. Thank me later.The start of piumini moncler the Premiership season is the only time we should all revel in being fools Old Firm FactsThanks to the internet Scottish football is stepping out into the world, warts and all. That means not just more TV coverage but TV coverage that’s more attuned moncler saldi uomo to the interests of an internet savvy audience.Where once complaints about sub standard TV coverage were piumini moncler scontatissimi limited to the home, the pub and the workplace, viewers can now express their dissatisfaction with inaccurate data, ill informed punditry and alleged bias through widely shared tweets which moncler outlet online shop are difficult for broadcasters to ignore.Over the last few years Sky’s SPFL coverage has received moncler bambino outlet a kicking online, which has led to a dedicated “SPFL Matters” show, the addition of highly regarded presenter Hayley McQueen and an increasingly prominent role for Kris Boyd’s hair.It’s still early days and fans will only be fully convinced when Sky realise Dundee and Dundee United are actually two separate football clubs and stop confusing their badges. It’s their rivals BT who have best understood and benefited from social media. Pundits Chris Sutton and Michael Stewart are high profile, outspoken presences on Twitter, regularly engaging in debate with fans. This leads to a greater understanding of what fans are looking for in their coverage.As a regular Twitter user, Sutton was aware of the backlash among Scottish fans to Jim White’s “Is this a new low for Scottish football?” question, and took the debate to national TV, speaking passionately about the subject during BT ‘s Burnley v Aberdeen coverage.It also sees the broadcaster frequently going viral, whether through heated debates between pundits (such as last season’s passionate discussion between Sutton and Ally “What a welcome we’ve had in this city by the way Jon” McCoist) or pre recorded sequences like this season’s skit featuring host Darrell Currie and his team of pundits celebrating Scottish football’s return.BT ‘s Scottish football coverage has been a huge success story not just for the broadcaster but for the reputation of Scottish football itself, and a large part of that is down to their awareness of what fans on social media are moncler outlet online uomo looking for.Aside from anything else, BT should be celebrated for blessing us with Terry Butcher saying a note being passed to a Caley Thistle player “was probably two pints of milky, two pints of eh creah top cream milk or something I don’t know.”While the internet has broken down the barriers between fans and their heroes, it also means mistakes like Butcher’s comments are less easily forgotten (particularly when smartas like me bring them 18 months later). Get a player’s name wrong? Someone’s uploading the clip to Twitter. Typo in a tweet? Delete it if you want but someone’s already taken a screenshot.For better or worse it means minor stories once dismissed as “tomorrow’s chip paper” are now fervently debated for days. This week alone, Twitter’s been at war over not just the legitimacy of an on field decision (the ultimately rescinded Alfredo Morelos red card) but the veracity of a headline about a Rangers fan moncler saldi kicking over a child’s sandcastle.If you know anyone still unconvinced of Scottish football’s strange beauty, just read them the last seven words of that sentence.

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